Johnny Beirne www.johnnybeirne.com introduced members to social networking and conversation marketing in a masterclass which aimed to highlight the revolution in of 'word of mouse' connections. The event prompted so much interest that we invited Johnny back in September, to do two half-day workshops for 20 enthusiastic members. On the back of this initiative, we launched our SWIBN LinkedIn Group. We are delighted to see so many members engaging in minute by minute social networking activities.By Amanda Scott Facilitator